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A Lakers vs. Kings search spike of more than 100,000 in the U.S. certainly tells us people are interested in the matchup. What it doesn't tell us is whether those people are backing the Lakers, taking the Kings or placing a single bet.
That's an important distinction.
People search for games for all sorts of reasons. They might want the final score, injury updates, highlights or simply information about when the game starts. Search traffic measures attention, not betting activity.
If I wanted to use that information to assess betting trends, I'd need actual sportsbook data. Ticket percentages, money percentages, changes in betting lines and the volume of wagers would give a much clearer picture.
Even then, I'd be careful about drawing conclusions. A high percentage of bets on one team doesn't automatically mean the smart money is going in that direction.
What would you trust more when assessing a matchup? Betting ticket percentages, the amount of money wagered, or movement in the sportsbook odds?
That's an important distinction.
People search for games for all sorts of reasons. They might want the final score, injury updates, highlights or simply information about when the game starts. Search traffic measures attention, not betting activity.
If I wanted to use that information to assess betting trends, I'd need actual sportsbook data. Ticket percentages, money percentages, changes in betting lines and the volume of wagers would give a much clearer picture.
Even then, I'd be careful about drawing conclusions. A high percentage of bets on one team doesn't automatically mean the smart money is going in that direction.
What would you trust more when assessing a matchup? Betting ticket percentages, the amount of money wagered, or movement in the sportsbook odds?
